Head of Marketing - B2B Fintech

Posted 15 June 2022
Salary€80000 - 100000
LocationBerlin
Job type Permanent
Reference3145
Contact NameMike Neal

Job description

Are you an experienced B2B marketer? Like the sound of creating a marketing & brand strategy, running lead generation, owning the commercial website and coming up with a robust content strategy? Then this could be your next role!

We are looking for someone with experience of launching new products and a solid understanding of content-led marketing, lead nurturing and CRO to take a lead role within an early stage Fintech Startup, backed by investors who have significant industry experience and success.

What you’ll do

  • Build the brand and own the brand strategy
  • Establish and scale inbound channels as well as marketing campaigns
  • Project manage marketing initiatives from product launches to PR campaigns
  • Own the commercial website, specifically involved in optimising content, UX/UI and conversion rates
  • Hire & manage freelance resources initially and build a team of marketers as needed

What you’ll ideally bring:

  • 5+ years of B2B marketing, ideally within SaaS or Fintech Companies
  • A background in content marketing, experience of copywriting for blogs, websites, press releases with a good understand of SEO
  • Good understanding of CRO and marketing analytics
  • A truly customer-centric approach to everything you do
  • Low-ego – You love to learn, share, collaborate and celebrate team success

What you’ll like:

  • Opportunity to disrupt one of the biggest industries in Europe
  • Lots of autonomy and a flat hierarchy
  • Remote-first approach – Work from anywhere!
  • Personalized coaching and mentorship, learning and development budget