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Head of Marketing - B2B Fintech
- Posted 15 June 2022
- Salary €80000 - 100000
- LocationBerlin
- Job type Permanent
- Reference3145
- Contact NameMike Neal
Job description
Are you an experienced B2B marketer? Like the sound of creating a marketing & brand strategy, running lead generation, owning the commercial website and coming up with a robust content strategy? Then this could be your next role!
We are looking for someone with experience of launching new products and a solid understanding of content-led marketing, lead nurturing and CRO to take a lead role within an early stage Fintech Startup, backed by investors who have significant industry experience and success.
What you’ll do
- Build the brand and own the brand strategy
- Establish and scale inbound channels as well as marketing campaigns
- Project manage marketing initiatives from product launches to PR campaigns
- Own the commercial website, specifically involved in optimising content, UX/UI and conversion rates
- Hire & manage freelance resources initially and build a team of marketers as needed
What you’ll ideally bring:
- 5+ years of B2B marketing, ideally within SaaS or Fintech Companies
- A background in content marketing, experience of copywriting for blogs, websites, press releases with a good understand of SEO
- Good understanding of CRO and marketing analytics
- A truly customer-centric approach to everything you do
- Low-ego – You love to learn, share, collaborate and celebrate team success
What you’ll like:
- Opportunity to disrupt one of the biggest industries in Europe
- Lots of autonomy and a flat hierarchy
- Remote-first approach – Work from anywhere!
- Personalized coaching and mentorship, learning and development budget