Head of Marketing - Edtech
Do you have experience Marketing in B2B, SaaS or subscription based digital products? Would you like the opportunity to take the lead role for a company with a game-changing product that can be tailored and used by employees across an entire organisation?
If you like the sound of leading and growing a marketing team with core expertise in Content, CRM, Social Media and PR then this could be the role for you!
What you'll do in the role
- Review and expand the marketing strategy and plan with a focus on lead generation, nurturing and customer engagement
- Work closely with product, customer success and sales to identify the most relevant audiences and implement an end-to-end marketing approach
- Develop and improve the multimedia content marketing approach; showcasing product features, educating target audiences through white papers, data insights, thought leadership, client video testimonials and more
- Integrate and manage our marketing channels including CRM (pre-sales), social organic, paid social, PR and events (webinars, podcasts etc); specifically with regards to deploying marketing content 360 degrees.
What you'll ideally bring
- At least 5+ years of relevant professional experience in marketing, ideally in B2B or complex B2C products
- Strong content-marketing focused experience, able to generate and nurture leads
- Ability to buiild, lead and develop teams and have fun in the process.
- A strong intuition for balancing the interests of internal and external stakeholders
- Experience of working closely with Sales teams
- Experience in creating multimedia marketing content (e.g. videos, infographics)
- Your German and English skills are fluent
What you'll get
- Ability to impact and shape our culture
- We do not shy away from challenges, and welcome input and collaboration to problem solve and find solutions.
- 30 days of vacation
- Flexible and hybrid working through trust-based working hours and home office
- Central and modern office in Berlin (Duesseldorf also an option)
- The latest and best hardware, so you can do your best work
- Access to an amazing learning platform for you and your friends!
We Can Help
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