Head of Social Media Analytics and Strategy

Posted 12 June 2024
Salary €80000 - €95000 per annum, Benefits: Health and mobility budget, flexible working options
Job type Permanent
Discipline Digital Marketing & Sales
Contact NameMike Neal

Job description

Head of Social Media Strategy and Analytics - Berlin / Hybrid / Remote DE

Are you experienced in leveraging data to make strategic decisions about social media and digital marketing?
Want to play a crucial role in supporting major global brands with their marketing activities by leveraging technology?
This could be the role for you!

What you’ll do:
  • Lead and develop the analytics team and own the product portfolio
  • Operational involvement in managing and developing client relations at a senior level, ensuring a deep understanding of their needs using your knowledge and experience of social media and datadriven insights
  • Provide strategic guidance to CLevel stakeholders for some of the biggest consumer brands
  • Work closely with the tech team on product development, continuously seeking ways to improve customer value whilst identifying opportunities for standardisation to improve scalability

What you’ll ideally bring:
  • A deep knowledge of the social media and influencer marketing landscape as well as key trends
  • Excellent stakeholder engagement skills and proven ability to manage and develop business opportunities and relationships with Marketing leaders of global brands
  • A passion for data and analytics as a foundation for strategic decision making
  • A natural leader, with experience of managing teams in a functional or projectbased capacity.
  • Business fluency in German and English (essential)

What you’ll like
  • An impactful role where you can be instrumental in shaping the analytics products
  • The blend of working within a Startup of 35 employees whilst collaborating with an incredible range of globally recognised consumer brands
  • Flat hierarchies and a genuinely transparent and open feedback culture
  • Flexible working options and a central Berlin based dogfriendly office